Aegis and Frost & Sullivan have just released a Distracted Driving Positioning Paper.
This paper provides customers with an overview of key issues related to distracted driving including:
- an industry problem overview
- market drivers and characteristics
- managing risk and liability for corporations
- solution considerations
- questions to ask when evaluating solutions
The positioning paper can be downloaded here.
Video is very helpful to animate concepts. This is especially useful for new products in new markets where there is not a mature understanding of solutions.
We've just released a new "explainer" video which provides an overview of the distracted driving problem for corporations and our solution.
Thanks to the folks at Basetwo Media for their great work in the video production!
The recent New Jersey state appeals court ruling expanded the risk and liability considerations to include someone who knowingly sends a text to another person who's engaged in driving at the time and the distraction leads to a collision.
We hold that the sender of a text message can potentially be liable if an accident is caused by texting, but only if the sender knew or had special reason to know that the recipient would view the text while driving and thus be distracted.
This is a particularly important consideration for corporate fleets where intra-company communication may be very frequent between fleet drivers and management or dispatch.
Complete solutions for distracted driving should take into consideration the environment for both the senders and the receivers.
For example, Aegis has worked with our corporate clients to provide driving status indicators on enterprise unified communications systems (such as those provided by Cisco, Avaya or Microsoft) so that corporate dispatchers can see status at-a-glance. Additionally, single touch push-to-talk and similar features are available to facilitate communication that is critical to productivity while ensuring conformance with corporate safe driving policy and adherence to the law.
2012 was an exercise in "crossing the chasm" for innovators offering software to help fleets ensure safe and legal use of mobile devices while employees are driving on the job. Indeed, the bridge to tomorrow is built upon key customer relationships where employers have taken a true leadership position on the issue of distracted driving.
Go here to learn more and see for yourself how these corporate fleet leaders are working to make the roads safer for themselves and everyone around them.